Email Marketing

Email Marketing What is Email Marketing? Email marketing is the digital marketing process of communicating with an audience via electronic mail messages (email). The email messages usually have a commercial intent, but they are also used to educate and inform the recipient on topics of interest. Email marketing is mainly used as a digital sales […]

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Search Engine Optimization

Search Engine Optimization (SEO) What is Search Engine Optimization (SEO)? SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages (SERPs). Remember, the higher the website is listed, the more

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Social Media Marketing

Social Media Marketing What is SMM? Social media marketing is a type of digital marketing that uses social media platforms to promote your brand and offerings to your ideal customers. Contrary to popular belief, it involves much more than random posts on your business accounts. An effective social media marketing campaign requires sound strategy and

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