Email Marketing

Email Marketing

What is Email Marketing?

Email marketing is the digital marketing process of communicating with an audience via electronic mail messages (email). The email messages usually have a commercial intent, but they are also used to educate and inform the recipient on topics of interest. Email marketing is mainly used as a digital sales channel.

Email marketing is not a complicated process, but it requires following the right strategy to communicate with your subscribers in a way that is beneficial for them and for your business goals.

Types of emails:

Marketers have seemingly endless options when it comes to reaching customers with emails. But there are some types of emails that will drive stronger results for your brand.

The few most and widely recognized are named following:

  • Promotional emails
  • Newsletter emails
  • Lead nurturing emails
  • Survey emails
  • Milestone emails

How does Email Marketing work?

Email marketing works by connecting you to your prospective customers via email. You can collect email addresses in several ways.

  • Ask website visitors. Use a form to invite prospects to subscribe to your email list. Explain what they’ll get in return, such as special coupons or insider tips.
  • Offer a freebie. You might collect subscribers faster if you dangle a proverbial carrot. Many companies offer free white papers, ebooks, and other resources to new subscribers.
  • Encourage sharing. At the end of your emails, ask your subscribers to forward the message to others. If their friends and family members find your email compelling, they’ll sign up too.

Advantages/Benefits of email marketing:

Email has become such a popular marketing tool for businesses partly because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived.

Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like folks to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most.

Email marketing also allows you to run A/B tests of a subject line or call to action to identify the best performing message by using email marketing software that can also be configured to easily send out emails. Check out Mailchimp’s email templates to see more of what you can do with email marketing.

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