Search Engine Optimization

Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)?

SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages (SERPs). Remember, the higher the website is listed, the more people will see it.

Types Of SEO:

SEO has many rules and processes, and for simplicity, they can be grouped into  3 main types: technical SEO, on-page SEO, and off-page SEO.

Technical SEO:

Technical SEO is a set of website and server optimizations that make your site easier for crawlers and website visitors to understand and use. Optimizing for technical SEO can help your business rank higher in search results because you offer an exceptional user experience (UX) and high-quality content.

On-page SEO:

On-page SEO is a type of search engine optimization (SEO) that uses on-site optimizations to improve a page’s rankings in relevant search results. On-site optimizations target a page’s content and source code, and include creating content, inserting keywords, and improving page speed.

Off-page SEO:

Off-page SEO is the practice of taking actions outside of your website to improve search engine visibility and traffic. Good off-page SEO increases the authority and trust of your content by generating more backlinks, social shares, citations, references, and brand mentions.

How does SEO work?

Search engine optimization includes different elements such as On-page and Off-page SEO, Technical SEO, and Local SEO. They’re all-important parts of SEO that ultimately help your site to gain more traffic and better rankings.

On-page SEO uses techniques such as creating quality content, using relevant keywords and optimizing the headings of your content.

Off-page SEO takes place outside of your website and involves things like building backlinks and social media marketing.

Technical SEO looks at optimizing the speed of your website, using XML sitemaps, ensuring mobile friendliness, amongst other things.

They’re all-important parts of SEO that work together to ultimately help your site to gain more traffic and better rankings.

Why SEO is important?

While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.

Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click on paid advertisements.

In a nutshell: SEO has ~20X more traffic opportunity than PPC on both mobile and desktop.

SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.

Search engines are getting smarter, but they still need our help.

Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.

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